HouseLens Partners with ERA Wilder Realty
August 26, 2015 HouseLens is partnering with Columbia, SC-based ERA Wilder Realty to bring mobile-first full-motion walk-through video, interactive 3D models and professional photography to the...
View ArticleHouseLens Opens Expanded Office
September 5, 2015 We’re excited to announce the opening of our new, expanded office space! HouseLens has grown so much that we literally ran out of room. So we’ve built out an additional 5,000 square...
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5 Myths About Home Buyers, Busted
We recently looked at real estate visual marketing myths and how they keep agents from maximizing opportunity. Myths about home buyers are problematic for agents, too. The cardinal rule of marketing...
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5 Myths About Real Estate Visual Marketing, Busted
It’s no secret that quality visual content helps sell homes faster, boosts selling price, and attracts better-quality leads. So why don’t real estate agents put down their iPhones and call a pro? In...
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How to Build an Online Presence That Impresses Buyers and Boosts Sales
Real estate agents, your online presence is the new curbside. Ninety-two percent of home buyers start their home search online, and the average buyer spends three weeks searching online before even...
View ArticleHouseLens Launches Floor Plans, Expands Matterport Offerings
Exciting news: we’re expanding our Matterport offerings to include floor plans, commercial services, and new markets! Watch our video for more info, or keep reading to see the full press release....
View Article5 Unique Ideas to Make Your Community Videos Shine
Community videos are a perennial favorite with buyers – and they’re all over the Internet. Whether the source is a tourism or relocation bureau, a local government, or a neighborhood association,...
View Article5 Reasons to Toss Your Current Website and Start Over
As you may have noticed, HouseLens recently launched a new website! We’re ridiculously proud of it and love the positive feedback we’re getting from customers. If you’re still using the same website...
View ArticleBuilding a New Website? Learn From Our Experience
Last week, we posted about our new website and the reasons you might want to overhaul your own web presence. If you’ve actually decided to take the plunge, why not benefit from our experience? Here...
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Scary Real Estate Video Mistakes You Don’t Want to Make
Nobody wants to be that person whose video went viral for all the wrong reasons. But for the average real estate agent, video is still an unfamiliar medium. So how do you handle it with finesse? In...
View ArticleWebsite Video: the Right and the Wrong Way to Do It
The data is clear: website video is fantastic for traffic and engagement. For instance, landing pages with video get up to eight times the conversions of landing pages without video. But there’s a...
View Article10 Ways to Get More Eyes on Your Real Estate Listing
You’ve invested in attention-grabbing visual marketing content for your latest real estate listing. Now what? Try these 10 easy to ways to maximize your ROI and get more eyes on your listing. (Note...
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Social Media & the 80/20 Rule: How Not to Alienate Your Audience
Are 75% of your social media posts about listings? Are they all about you, all the time? If so, it’s time to turn over a new leaf: time to adopt the 80/20 Rule. The 80/20 Rule is the cardinal rule of...
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HouseLens Launches Complete DIY Solution
HouseLens is all about professional visual marketing services for savvy real estate agents. But we realize that there will always be those who prefer to DIY their video, so we’ve launched our own DIY...
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HouseLens is Thankful
In keeping with tomorrow’s holiday, thankfulness has been the theme of the month here at HouseLens. As part of our theme, we did a series of “I’m thankful for…” portraits in our studio and shared them...
View ArticleDIY Your Video or Hire a Pro? How to Decide
Here at HouseLens, we believe that professional video will always be the best way to market a listing. At the same time, we understand that there are certain circumstances where DIY video makes sense....
View ArticleHousing-Related Charities for Holiday and Year-End Giving
The HouseLens team has noticed something wonderful about real estate agents: they love to give back. We’ve also noticed that they’re passionate about the American Dream of homeownership and about...
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10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns,...
Email marketing is one of the most popular marketing tools for real estate agents, and it’s no wonder agents love it. After all, email marketing conversion rates are 40 times that of Facebook or...
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10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns,...
This is the second part of our two-part series on the 10 Commandments of smart email marketing. Commandments 1-5 included tips for choosing a good email service provider, targeting your content, and...
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3 Easy Steps to Get Started With Real Estate Video
If you’ve been paying attention to industry news, you’ve probably noticed the buzz about real estate video. And if you’ve noticed the buzz about real estate video, you’re probably having one of two...
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